A TAM-Based Model of Technological Factors Affecting Use of E-Tourism

In tourism, ICT provides new channels anywhere/anytime for tourism services that impacted how customers access and consume those services, hence the emergence of concept e-tourism. Internet can be used to attract customers, communicate with them, customize their required international markets, provide all types touristic information through e-tourism platforms. The salient feature this research is identify key technological factors influence customers' acceptance use provided Other behavioral aspects related these are treated as exogenous factors. study constructed an technology model (ETAM) concentrating only on technology-related To assist in understanding users will reflect four affecting e-services, recognizes two moderating influential factors: trust attitude. augmented intervening customer's background.